The Caribbean SuperStation is an additional station in the One Caribbean Media (OCM) Network which is comprised of Caribbean Communications Company Ltd. (CCCL), Starcom Network Inc. (SNI) and Grenada Broadcasting Network (GBN).
CCCL owns and operates three radio stations – HOTT 93 in Trinidad, The Wave in St. Lucia and the GEM Radio Network in the Leeward Islands of Antigua, St. Kitts and Montserrat.
SNI owns and operates three radio Stations in Barbados - Voice of Barbados VOB 92.9, Love 104.1 and Hott 95.3
GBN owns and operates 2 radio stations and 1 TV station. Hott 94, Klassic Radio and GBN Tv.
The operational strategy of The Caribbean Superstation (CSS) is – One station with master control in Trinidad – broadcasting on different frequencies in multiple territories.
The CSS will be the only vehicle whereby media buyers can reach audiences in several Caribbean territories simultaneously.
The CSS will have the capacity to accept and broadcast network commercials for regional and international clients, in addition to commercials booked by local clients – all from a centralized location.
Goals and Objectives
1. To create a product that is as diverse as the people of the Caribbean – a product that delivers relevant, engaging, informative pan-Caribbean content representing the culture of the Caribbean and reflecting the needs of the listeners. The Programming will include music, news, public affairs, sports, and coverage of Caribbean events, festivals, and carnivals.
2. To bring Caribbean people together through the exploration of topics and views that are relevant to us, our needs and aspirations. A truly integrated Caribbean station, for Caribbean people whose programming includes a strong emphasis on Caribbean music – written, performed and produced by Caribbean Artistes.
3. To be the leading news, sports and information provider in and of the Caribbean. The CSS will become the “go-to” station for Caribbean news, sports and weather information.
4. To create a “one stop shop” for network advertising and content delivery, across multiple platforms (radio, online streaming, and new media). Exploit international and pan Caribbean advertising clients (as well as local domestic markets). The CSS will be the only media entity to be able to reach large audiences in different countries through the placement of one ad on one station.
5. The CSS will define the Caribbean to include the Geographical, cultural and language diversities and extend it to the Diaspora. The CSS will also present an enhanced opportunity for Caribbean Companies, pan-Caribbean and international clients to address the wider Diaspora.
Both live and recorded coverage of major Caribbean festivals will feature prominently in the programming of the station. The OCM Network News, which has been operational and broadcast from Barbados to the network since 1st July 2008 will be expanded to strengthen the base of programming on the station.
The CSS promotion strategy will seek to position the CSS as the only Eastern Caribbean regional radio station, seeking to address a pan- Caribbean audience and with pan-Caribbean advertising opportunities.
From a listenership perspective, the CSS brand positioning will focus on exclusive, unique pan-Caribbean content, simultaneously broadcast across the Eastern Caribbean. From an advertiser perspective the CSS brand will offer unique and innovative pan-Caribbean advertising and marketing opportunities via multi country and multi platform (live radio and new media products and services including live radio streaming, TV and video downloads, audio downloads and a dynamic interactive website), which offer listeners the opportunity to interact with the station, and advertisers the opportunity to measure advertising ROI.